EA SPORTS™ UFC® 5
My role as a senior brand designer for EA’s UFC 5 (and NHL24) games focused on maintaining the integrity of design systems on an international scale. This required a systems-focused mindset and exceptional attention to detail. I collaborated with EA’s in-house brand design team, plus numerous external creative partners across timezones to perfect the design systems and apply them to a wide variety of marketing assets for social media and retail.
Deliverables
Product Packaging (PS5 & Xbox)
E-commerce product images (Playstation store, Xbox store, Amazon Prime Gaming)
Soundtrack cover (Spotify)
Promotional banners (web & in-game)
Social Media (Instagram, Twitter, Tiktok, Facebook)
Email designs
Deluxe Edition Pre-Order Slates
Credits
Graphic Design by Erica Schaub (me)
Motion Design by Nathan Boey
Athlete renders by Milford Animation Studios
Social Media
Emails
Soundtrack Cover
Packaging
