Meaningfull Studio
Better brows for all—Clean & concise branding for a small business.
Meaningfull Studio is a small business offering semi-permanent styles of tattooing (ombre powder, microblading, and combo/hybrid) for more symmetrical and fuller looking eyebrows. Their mission is to make these services more accessible to all [adult] ages and genders, breaking out of the traditionally overly-young, overly-feminine beauty industry. There is also great potential to expand their services further into the field of paramedical tattooing in the future.
With these goals in mind, it was critical that the brand of Meaningfull Studio be differentiated from its beauty industry competitors. I prioritized authority and professionalism and opted for timeless choices instead of chasing trends.
Colour Palette
The colour palette is dominated by neutrals, with a few shades of green to bring in some richness when required. Meaningfull Studio’s office space was the greatest influence here – a soft, inviting space punctuated with lush potted plants in every corner.
Font Pairing
Opting for Google Fonts was a natural choice for building an accessible and easy-to-implement brand for a small business owner; it avoids the extra costs and unnecessary technical hurtles associated with purchasing fonts. Inria Serif (for headings) is slightly condensed with soft curves, giving it slightly more elegance than your average serif typeface. Lato (for body copy) provides ample contrast to the headings, while still echoing the curves and delicate hairlines of Inria Serif.
